Press Release, Tuesday, 19 December 2006

BLUEGIGA INTRODUCES MOBILE PHONE REGOGNITION SOFTWARE FOR THE ACCESS SERVER PRODUCT FAMILY

Bluegiga introduces Bluetooth^� device recognition technology into it�s access servers enabling local marketing applications to identify the model of Bluetooth enabled devices such as mobile phones, and to push them tailored content.

Espoo, Finland, 19 December 2006 - Bluegiga�s successful access server product platform receives a  new exiting feature for local marketing applications as OBEXSender software will be capable of recognizing the type of Bluetooth enabled devices. This has been the biggest challenge in local marketing applications since there is a huge variety of Bluetooth enabled devices on the market with different features like screens size and operating system. This has been a challenge, since for the best user experience the content should be tailored to each Bluetooth enabled device to match its capabilities.
 

Bluegiga�s Bluetooth device recognition is based on the standard Bluetooth Device Identification information but also a Bluegiga proprietary BluID checksum. This offers two ways to identify a Bluetooth enabled device and making the device recognition very reliable. The device recognition feature will be integrated into Bluegiga�s OBEXsender application and will also be easily customizable by the customer.

�I�m very exited about the Bluetooth device recognition, since it offers Bluegiga�s local marketing customers a totally new level of performance as they can offer device dependent content to their customers improving the user experience and service quality. This also once again shows that  Bluegiga is able to offer it�s customers industry leading solutions.�, comments Tom Nordman, Bluegiga�s VP of Sales and Marketing.

The new OBEXSender software with Bluetooth device recognition is now available via special request. General availability will be during Q1/2007.

Contact:
Tom Nordman, Vice President of Sales and Marketing
Tel. +358 (0)9 435 5060
E-mail: [email protected]

The Bluetooth trademark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.

About Bluegiga Access Server

Available since the spring of 2002, and as a multi-radio version since 2004, Access Server enables up to 21 simultaneous Bluetooth devices to access Bluetooth, Ethernet, WiFi, GPRS and GSM data networks. This significantly reduces cost per connection when building wireless networks. Equipped with accessible memory space and the required processing power, the server offers an unbeatable local content and application hosting solution for companies wanting to take advantage of local marketing and distribution possibilities over Bluetooth�s latest version; 2.0 with Enhanced Data rate (EDR) supporting up to 3 Mbps speed. 

About Bluegiga Technologies Inc.

Bluegiga Technologies Inc., a limited liability company, is a provider of cutting-edge Bluetooth-based wireless communication platforms.  Founded in 2000 and headquartered in Finland, the European hotbed of wireless technology, Bluegiga is strategically positioned to deliver its products globally through the extensive network of qualified distributors and value added resellers to original equipment manufacturers and system integrators.  Bluegiga is the innovator of Bluetooth multi-radio access server products and it�s OEM module offering having seamless co-existence with other wired and wireless technologies, BluRoam^TM, the unique roaming technology for Bluetooth devices and iWRAP^TM, the easy-to-use Bluetooth control interface.  Bluegiga, with its expertise in the Bluetooth technology, has been a contributing member of the Bluetooth Special Interest Group since the company inception.  For more information, please visit http://www.bluegiga.com.

About Bluetooth Wireless Technology

Bluetooth wireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology is now available in its fourth version of the core specification and continues to develop, building on its inherent strengths � small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. The installed base of Bluetooth devices was over one billion products at the end of 2006, making it the only proven choice for developers, product manufacturers, and consumers worldwide.