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Mobile Advertisers Would Allow Advertising via Bluetooth

17.09.2008

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Mobile advertising conducive Mobile Marketing Association has released instructions how to conduct advertising via Bluetooth in Europe. The instructions would allow advertising in all cell phones using Bluetooth wireless technology excluding users that have banned receiving mobile advertisements.

Mobile Marketing Association (MMA) will be judged publically till October 26^th. The instructions estimate that if the Bluetooth connection in a cell phone is detectable then it is an open market for advertisers.

Mobile Marketing Association is a global organization that achieves to develop mobile marketing and its rules. The organization has branches at least in APAC area, Africa, Europe, Latin America, Middle East and North America.

The instructions are produced by MMA's "intimacy committee" and focuses mainly on interpreting what is Bluetooth and how it can be used efficiently. According to the document, research company IMS Research estimates that in the United States approximately 60 percent of cell phones contain Bluetooth connection and the Europe share is estimated 70 percent.

According to MMA's instructions, sending advertisement messages via Bluetooth is acceptable as long as advertisers offer an option to refuse advertisements and inform the customers.

In case people want to avoid the advertisements coming via Bluetooth, e.g. while walking in a store or in the movies, you can leave your comments to the organization before October 26^th.

Download the MMA's Guidelines here

Contact:
Tom Nordman, Vice President of Sales and Marketing
Tel. +358 (0)9 435 5060
E-mail: [email protected]

About Bluegiga Technologies Inc.
Bluegiga Technologies is the world's leading provider of Bluetooth-based Access Solutions and Bluetooth OEM modules. The company was founded in 2000 in Finland and has a sales office in Boston, MA, USA. Bluegiga has an extensive network of qualified distributors and value-added resellers in more than 50 countries. Bluegiga is the innovator of Bluetooth multi-radio access server products and its OEM module offering has seamless co-existence with other wired and wireless technologies, BluRoam, the unique roaming technology for Bluetooth devices and iWRAP, the easy-to-use Bluetooth control interface. Bluegiga and its expertise in the Bluetooth technology, has been a contributing member of the Bluetooth Special Interest Group since the company was founded. For additional information, please visit https://www.bluegiga.com

About Bluetooth Wireless Technology
Bluetooth wireless technology is the global short-range of wireless standards for personal connectivity from a wide range of electronic devices. The technology is now available in its fourth version of the core specification and continues to develop, building on its inherent strengths -a small-form factor radio, low power, low costs, built-in security, strength, accessibility, and ad hoc networking abilities. The installed Bluetooth devices were over one billion products at the end of 2006, making it the only well-known choice for developers, product manufacturers, and consumers worldwide

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