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Bluegiga releases a new version of its Bluetooth marketing platform software

07.07.2010

Bluegiga announces the availability of its ObexSender 2.1, its widely adopted Bluetooth marketing software platform. ObexSender 2.1 has been designed to significantly improve the efficiency and success rates of Bluetooth marketing campaigns with three times better performance than previous versions.

Improvements in ObexSender 2.1 include increased speed of identifying nearby mobile phones and an enhanced way of terminating connections when the mobile phone user declines to accept theBluetooth connection. The result will be a better user experience and higher success rates for Bluetooth marketing campaign managers.

"We are pleased to bring this software to market, demonstrating our ability to innovate new features for system integrators in the Bluetooth marketing industry. The new ObexSender is a result of Bluegiga's long standing experience in designing Bluetooth marketing systems and we are certain the new features of ObexSender 2.1 will be a hit with new and existing customers of our access devices products.",comments Tom Nordman, Bluegiga's Vice President of Sales and Marketing.

The new ObexSender 2.1 Bluetooth marketing software can be installed in all Bluegiga access devices with software version 4.0 and is available now for immediate download at techforum.bluegiga.com

For more information:

Email: [email protected] | [email protected]

The Bluetooth word, mark, and logo are registered trademarks and are owned by The Bluetooth SIG, Inc.

About Bluegiga Technologies Inc.

Bluegiga Technologies Inc. provides Bluetooth-based wireless module and access device solutions to OEMs, integrators and teleoperators. The secure, cost-effective and easy to integrate devices are used by industry leaders in the areas of health and medical, automotive, audio, industrial, and consumer applications. Bluegiga was founded in 2000 with head office in Finland and sales offices in United States and Hong Kong. Through distribution network Bluegiga has presence in more than 65 countries worldwide. https://www.bluegiga.com

About Bluetooth wireless technology

Bluetoothwireless technology is the global short-range of wireless standards for personal connectivity from a wide range of electronic devices. The technology is now available in its fourth version of the core specification and continues to develop, building on its inherent strengths -a small-form factor radio, low power, low costs, built-in security, strength, accessibility, and ad hoc networking abilities. The installedBluetooth devices were over one billion products at already the end of 2006, making it the only well-known choice for developers, product manufacturers, and consumers worldwide.

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