UK Mobile Media Ltd
A creative new channel for marketers to directly communicate with bus passengers
Technology and mobile services company, UK Mobile Media Ltd., provides mobile platforms to create customized marketing solutions utilizing SMS, MMS, Mobile Internet and Bluetooth wireless technology. One of their innovations is Blue OnboardTM, a next generation bus advertising solution using Bluetooth and location-based technologies.
UK Mobile Media collaborated with a local bus company, Velvet, to launch a proximity marketing solution in a dozen of its buses. The idea was to challenge traditional bus advertising by sending out proximity campaigns based on the route, time of day and even weather. Posters inside the bus encourage passengers to activate Bluetooth on their mobile phones in order to receive offers which are downloaded as rich content, including images, audio and video. Buses are an excellent location, since passengers usually reach for their mobile phones during an unexciting bus ride.
Blue OnboardTM sends rich content via Bluetooth wireless technology, provided by Bluegiga's Access Point 3201. It is able to send a number of messages simultaneously to different passengers using sophisticated rules created with the Bluegiga ObexSender scripting capability. The central campaign management system is integrated with the Bluegiga Solution Manager (BSM) allowing access to the remote devices at anytime via a 3G cellular connection, and allowing campaigns on an individual unit to be updated on-demand. Download PDF
More information www.blueonboard.com« back
UK Mobile Media collaborated with a local bus company, Velvet, to launch a proximity marketing solution in a dozen of its buses. The idea was to challenge traditional bus advertising by sending out proximity campaigns based on the route, time of day and even weather. Posters inside the bus encourage passengers to activate Bluetooth on their mobile phones in order to receive offers which are downloaded as rich content, including images, audio and video. Buses are an excellent location, since passengers usually reach for their mobile phones during an unexciting bus ride.
Blue OnboardTM sends rich content via Bluetooth wireless technology, provided by Bluegiga's Access Point 3201. It is able to send a number of messages simultaneously to different passengers using sophisticated rules created with the Bluegiga ObexSender scripting capability. The central campaign management system is integrated with the Bluegiga Solution Manager (BSM) allowing access to the remote devices at anytime via a 3G cellular connection, and allowing campaigns on an individual unit to be updated on-demand. Download PDF
More information www.blueonboard.com« back
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