Proximity

Bluegiga Access Devices and network management tools offer a reliable and scalable platform for proximity marketing applications.

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Access devices

Long Range Bluetooth Access Point 3241 provides 20 dBm Bluetooth output power and superior sensitivity offering more than 1000m range.

Bluegiga Access Point 3201 Access Point 3201 is a small, cost optimized access device targeted for wireless Bluetooth applications.

Bluegiga AX4 is a Linux based wireless multiradio (Bluetooth, Wi-Fi, 3G) connectivity platform targeted for Bluetooth applications.

Bluegiga Access Server 229X Bluetooth Access Servers product family offers reliable and affordable Bluetooth connectibity platform with flexible extension possibilities

Bluegiga Solution Manager (BSM) is a scalable web-based remote management and monitoring platform for Bluegiga Access Devices.

Proximity marketing (also known as Bluetooth marketing) uses cell phones as a media channel to provide cost-effective and wireless targeted marketing. SMS marketing gets a customer from home to go to a shopping centre and proximity marketing is for short-range marketing, once the customer is inside the shop. To receive proximity marketing messages it requires that your cell phone has Bluetooth on and marketers usually make sure that they are on by adding posters in the areas of Bluetooth devices.

Bluegiga provides Access Servers and Access Points designed to meet the demands of the most reliable, flexible and powerful Bluetooth and Wi-Fi local information systems. These access devices act as wireless routers for the secure Bluetooth connectivity, but can also act as a Wi-Fi access point offering captive portal services for Wi-Fi cell phones. The uplinks for system management can operate through standard wired networks or public cell phone networks.

Case studies:Anoto, Blue Bamboo, Digi Solutions, Dienteazul (in Spanish), mobileFX,UK Mobile Media, Proxiwave

Since 2003, Bluegiga has offered solutions for the Bluetooth marketing segment. Currently, Bluegiga Access Servers are used in more than 65 countries.

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