Geniem
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Content Management Solution (CMS) for Bluetooth Marketing
Geniem is a Finnish company that provides branded Mobile and Web applications to build effective media, marketing and social networking applications for consumers.
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Geniem�s product, Bluelogic� provides a Web-based system for creating
Bluetooth marketing campaigns. Users are able to create push campaigns to send images, text, videos etc. to cell phones that support
Bluetooth. It requires the cell phones to be in the range of Bluegiga Access Server to receive the campaigns. In addition, Bluelogic� has a system that converts images to the appropriate size that fit different cell phone models. Content packages are then synchronized with Bluegiga
BSM, which uploads the content to the Bluegiga Access Servers.
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Bluelogic� Interactive Application Author enables creating interactive branded Java menu applications that are sent to the users� cell phones. Users are able to use the menu application for browsing content and services and to download the content via
Bluetooth wireless technology from Bluegiga Access Server. However, if the users are not in the range of
Bluetooth coverage, they can switch to other networks, such as, GPRS, 3G, and Wi-Fi.