Bluegiga Meets at Slush Conference a Finnish Startup Planning to Create a Hydration Coach Solution with BLE112 Bluetooth Smart Module

22.11.2012

Cactus is a young startup company from Finnish Aalto University. Panu Keski-Pukkila and his four friends noticed that people are so busy today that they don’t have time to drink the amount of water they need. Within athletes and coffee-drinking city dwellers they found a niche market for a smart bottle that reminds you to drink water via a smart phone application. They called the new prototype Cactus Smart Hydration.

The objective is to create a hydration coach solution that guides people for the optimal hydration based on your sex, age, weight, height and physical activity. The supporting objective is to influence environmental issues and bring awareness on the consequences drinking bottled water has for the global environment. Previously, Cactus’s young talents had been involved in a school project to research the impact on plastic waste the bottled water drinkers create every year that partly influenced their project idea.

From left, Panu Keski-Pukkila, Tappi Honkavaara, Heikki Säteri with their prototype and iPhone

The smart bottle sends water consumption data to your cell phone via Bluetooth wireless technology. Based on the data, the application shows you a visual representation of how much water you should drink in order to reach your recommended daily hydration goal.

Cactus decided to choose Bluegiga’s BLE112 Bluetooth 4.0 Module, because it consumes less energy, it is easy to use and its small size. In addition, they had previous experience in using Bluetooth 2.0. The benefit of Bluegiga BLE112 Bluetooth Smart Module is also that you can program software in it by yourself.

“We chose Bluegiga’s BLE112 Module for our prototype, because Bluegiga is a local well-established company with high quality products and agreed to help us with our prototype.” Panu Keski-Pukkila, Founder, Cactus.

More information about BLE112 Bluetooth 4.0 Single Mode Module: www.bluegiga.com/BLE112_Bluetooth_low_energy_module

More information about Cactus and the smart bottle app: www.dontbesodry.com, twitter: @SmartHydration

About Slush Start Up Conference
Slush is a leading start up conference in Northern Europe and Russia that aims to bring together the brightest startup talents and international investors. It was founded in 2008 by a group of Finnish entrepreneurs. More information: http://slush.fi/en/