Bluegiga selects Trevelino/Keller to lead public relations strategy

05.12.2014

PRNewswire | December 3, 2014

Bluegiga, provider of innovative and easy-to-use, short-range wireless connectivity solutions to OEMs, device manufacturers and system integrators, recently selected Trevelino/Keller as its public relations agency of choice. Trevelino/Keller offers Bluegiga a relevant experience base within the technological, wireless and related "Internet of Things" (IoT) industries. The agency specifically will be executing an aggressive media relations strategy, executive visibility program and tradeshow support.

"Trevelino/Keller has a proven track record elevating a brand's differentiators that ultimately leads to improving its position and valuation in the market," says Tim Eskew, chief marketing officer, Bluegiga. "For a brand that's often the technology powering the visible brand behind the scenes, that's important for our own acknowledgement in the marketplace."

Bluegiga's technology portfolio includes Bluetooth and Wi-Fi, and its products include a wide range of wireless modules, varying from ultra-low power Bluetooth Smart modules to best-in-class long range Bluetooth Classic and Wi-Fi products. The company's unique combination of high performance radios, connectivity software and customer support creates a competitive edge, which in turn leads to the creation of a solid customer base that includes industry leaders to start-ups in the sectors of consumer electronics, health/wellness, auto aftermarket, sports/fitness, M2M and industrial.

Nationally ranked among the largest technology firms in the world, Trevelino/Keller is often sought after by rapidly-ascending companies in need of a strategic partner that cuts across public relations, branding, social media and marketing.

"You can't go to an influential conference without the topic of Bluetooth technology being front and center," explains Dean Trevelino, principal of Trevelino/Keller. "And so in thinking about client prospects, we have always tried to align ourselves with some of the world's most forward looking brands and in Finland-based Bluegiga, we have that opportunity."

About Bluegiga

Bluegiga is committed to provide innovative and easy-to-use, short-range wireless connectivity solutions to OEMs, device manufacturers and system integrators. Currently, our technology portfolio includes Bluetooth and Wi-Fi. Our products include a wide range of wireless modules, varying from ultra-low power Bluetooth Smart modules to best in class long range Bluetooth Classic and Wi-Fi products. Bluegiga was founded in 2000 and headquartered in Espoo, Finland. We have local sales and customer service offices in Atlanta, GA, USA and Hong Kong, China. Our products are available globally in more than 70 countries through an extensive distribution network, consisting of more than 50 partners. For more information visit www.bluegiga.com or connect with us on Twitter at @bluegiga or Linkedin.

About Trevelino/Keller

Headquartered in Atlanta with a presence in Orlando, Fla., and Charleston, SC, Trevelino/Keller services emerging and established brands in public relations, social media, brand identity and marketing. Ranked previously as the country's 4th fastest growing firm and a top 30 best places to work agency, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Food & Beverage and Health.

Trevelino/Keller differentiates itself, in part, through its T/K Ventures initiatives which includes WheelhouseTK, an extended marketing services consortium; Atlas Alliance, a global network of partners based in Europe, Middle East, South America and Asia Pacific; Groovy Studios, a creative platform to serve startups and entrepreneurs; Consume Brands, a culinary arts, brand extension, product incubation and reputation management collaboration; and, Start-Opia, a Southeast-focused information ecosystem designed to expedite the search for startups, capitalists, experts and influencers. For more info on Trevelino/Keller, visit www.trevelinokeller.com. For a direct link to its ventures, visit www.wheelhousetk.com.